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What separates agencies winning 2026 reviews & how specialization is leading them to success

What separates agencies winning 2026 reviews & how specialization is leading them to success

February 23, 2026

Linking promotions to AI log-ins: A Great New Biz Strategy

Linking promotions to AI log-ins: A Great New Biz Strategy

February 20, 2026

Super Bowl Ads: The Ratti Opinion

Super Bowl Ads: The Ratti Opinion

February 12, 2026

How agencies can manage the new business frenzy & not lose out

How agencies can manage the new business frenzy & not lose out

February 5, 2026

Mad About Ads: The Super Bow’s Ads Are In A Weird Spot

Mad About Ads: The Super Bow’s Ads Are In A Weird Spot

January 30, 2026

Datadump Alert: Fast Casual Category

Datadump Alert: Fast Casual Category

January 11, 2026

Top Food News of 2025

Top Food News of 2025

December 27, 2025

Top Retail News of 2025

Top Retail News of 2025

December 27, 2025

The revolving CMO door of 2025

The revolving CMO door of 2025

December 18, 2025

Reason 1 million why to be a Ratti Report member

Reason 1 million why to be a Ratti Report member

November 5, 2025

And the runner is down & the smaller client is gaining: Shoes

And the runner is down & the smaller client is gaining: Shoes

October 27, 2025

We hate to send in the sharks but an agency is drowning

We hate to send in the sharks but an agency is drowning

October 27, 2025

It’s time to make advertising a top career choice again

It’s time to make advertising a top career choice again

July 3, 2025

Take “The State of the Pitch survey in US” And Be Heard!

Take “The State of the Pitch survey in US” And Be Heard!

July 3, 2025

The Top 40 Indie Agency Awards

The Top 40 Indie Agency Awards

June 30, 2025

Lots of clients to approach because in-house agencies aren’t cutting it

Lots of clients to approach because in-house agencies aren’t cutting it

June 5, 2025

We Thought this Ice Cream Ad was a Joke

We Thought this Ice Cream Ad was a Joke

April 8, 2025

Major brands are hiring agencies on LinkedIn: Get in on it

Major brands are hiring agencies on LinkedIn: Get in on it

March 26, 2025

Another reason to read Ratti Report: Secret Ad Reviews on the Rise

Another reason to read Ratti Report: Secret Ad Reviews on the Rise

March 12, 2025

From the “Not for nothin'” Dept: A small brand can do TV

January 13, 2025

Time for agencies to return to their Mad Men roots

Time for agencies to return to their Mad Men roots

December 19, 2024

INDIE AND PROUD!!

INDIE AND PROUD!!

December 10, 2024

Brand Innovators 2025 Outlook: CPG

December 5, 2024

Brand Innovators 2025 Outlook: Financial Services

December 5, 2024

Brand Innovators 2025 Outlook: Sports

December 3, 2024

What clients/agencies have done when failing: We call these “Blood in the Water” stories

What clients/agencies have done when failing: We call these “Blood in the Water” stories

November 27, 2024

Almost half of marketers plan creative or media agency review in next 12 months

Almost half of marketers plan creative or media agency review in next 12 months

November 27, 2024

Ranking the Top 25 QSR Brands

Ranking the Top 25 QSR Brands

November 12, 2024

Why You Should Pitch Goodyear

Why You Should Pitch Goodyear

November 7, 2024

Should PepsiCo get there act together with this brand?

October 25, 2024

5 tips for crafting the ideal agency website and social presence

5 tips for crafting the ideal agency website and social presence

October 10, 2024

And From the Not for Nothin’ File: Baby Boomers

And From the Not for Nothin’ File: Baby Boomers

October 4, 2024

Some good news about pitching big clients

Some good news about pitching big clients

September 26, 2024

Agency will shut its doors in 3 days: What about their client?

Agency will shut its doors in 3 days: What about their client?

September 12, 2024

A new CEO but where’s the CMO: Maybe they need a new agency

A new CEO but where’s the CMO: Maybe they need a new agency

September 12, 2024

What happens when an agency has a “bad” client?

What happens when an agency has a “bad” client?

July 23, 2024

Proof AI might not work for you? Marketing platform hires CMO

Proof AI might not work for you? Marketing platform hires CMO

June 20, 2024

An Airlines’ shameless CEO job posting

An Airlines’ shameless CEO job posting

June 18, 2024

St. Louis ad agency is closing: Clients?

St. Louis ad agency is closing: Clients?

June 11, 2024

Great news for small to midsize ad agencies

Great news for small to midsize ad agencies

May 30, 2024

Eating invasive species as a sustainability game changer: Account review coming

Eating invasive species as a sustainability game changer: Account review coming

March 19, 2024

Bad creative relations tend to split after about a year: Check into these 10

Bad creative relations tend to split after about a year: Check into these 10

February 10, 2024

WTF Absolut

WTF Absolut

February 4, 2024

From the “Not for nothin'” file: “Pre-internet” times are in

From the “Not for nothin'” file: “Pre-internet” times are in

February 4, 2024

Is it OK to let agencies pitch ‘as a courtesy’?

Is it OK to let agencies pitch ‘as a courtesy’?

January 31, 2024

Report: More ad reviews are coming in 2024

Report: More ad reviews are coming in 2024

December 20, 2023

Reason #20 to be a RR member: We’re the Hunter

Reason #20 to be a RR member: We’re the Hunter

December 14, 2023

“CosMc joke: McDonald’s weird, new drive-thru experiment serves up one crappy meal”

“CosMc joke: McDonald’s weird, new drive-thru experiment serves up one crappy meal”

December 13, 2023

Pringles has got to do something with this!

Pringles has got to do something with this!

December 13, 2023

Coke’s Tab Dilemma

Coke’s Tab Dilemma

November 10, 2023

Another imploding agency is creating opportunity

Another imploding agency is creating opportunity

November 3, 2023

Gun violence prevention orgs call on ad industry for support

Gun violence prevention orgs call on ad industry for support

October 27, 2023

Lab-Grown Diamonds are now selling – For Reals!

Lab-Grown Diamonds are now selling – For Reals!

October 18, 2023

From the “Not For Nothin'” Department

From the “Not For Nothin'” Department

September 19, 2023

Two Vaping Brands Need Two New Campaigns

Two Vaping Brands Need Two New Campaigns

September 18, 2023

The greatest luggage ad ever is not a luggage ad

The greatest luggage ad ever is not a luggage ad

September 12, 2023

1 Huge reason clients should hire your indy ad agency

1 Huge reason clients should hire your indy ad agency

June 14, 2023

The $240 Million Hot Potato Review

The $240 Million Hot Potato Review

June 7, 2023

We should all call our brands The Champagne of (fill in the blank)

We should all call our brands The Champagne of (fill in the blank)

April 25, 2023

Some product recalls to look into

Some product recalls to look into

March 29, 2023

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