News: Op-Ed

Time to pitch an Irish whiskey

Steve’s breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK, NY: Pernod Ricard has lined up a near-US$175m spend on its Irish whiskey production operations as the group tries to keep up with global demand […]

This is what we’re trying not to sing outloud right now

Ratti Report is literally on the Marrakesh Express right now and I’m sure the most touristy thing to do is to sing this song. So for your entertainment, here’s the first time Marrakesh Express was ever performed. Woodstock ’69 BTW: The lyrics are actually talking about a ride Graham Nash took on this train There’s a little […]

Going Face-to-BotFace with the Competition

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace! So no, he’s not hiding for the armies of automated Bots marching over the advertising industry’s new business services market Nor is he hiding from […]

The Greatest Idea Ever!

Steve’s breakdown: We don’t do creative reporting unless it’s so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out of the park with ‘Cat Calm Radio’. It’s just the best idea I’ve seen in years and I’m listening to it right now. So sooooothing. How […]

84% Of Clients Have Picked A Winner Before An Agency Pitch Begins

Steve’s breakdown: That’s the headline of a recent Forbes article that sighted a survey of 150 marketers about there personal experience with the pitch process. This is terrible for many agencies but great news for folks who read our Account Review Predictions. The few agencies that have this information never need to wait for a […]

Fixing ESPN should be on your Pitch List

Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown: Charlottesville. ESPN has also wandered from sports on television to talking heads-screaming-at-each-other-about-sports television. And there lies the problems. We just want to see sports. Sports […]

The more the Beer Wars heat up, the cooler it is to pick up clients

Steve’s breakdown: The Beer Wars are only getting more intense and if you’re not taking sides, Start! That’s where the real cheesecake is. Check out what Pete Coors had to say on the subject below. If there was ever a time to sip-up and beer account based on pure adrenaline, it’s now. EVERYWHERE, USA: Pete […]

A Vegas Casino Group’s Cry for Help

Steve’s breakdown: Take a look at this ad in Departures magazine. Have you ever seen an advertiser look more desperate? They are actually giving themselves 6 Forbes Travel Guide Stars before they’re rewarded. SAD! As we mentioned back on March 23rd, this brand has to move on, not dig in. The only way to do […]

Sometimes you just need a reason to pitch a client: This One is Love of Dogs

Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this moment is a great time to pull the “I love dogs” card and get busy!! The United story is below. EVERYWHERE, USA: United bans dozens […]

Freer living will bring freer thinking to auto client: Clime Aboard

Steve’s breakdown: Moving to a bigger & better place changes a person. We think it’ll also change Subaru. Their present campaign is fine and not worth changing but it’s execution and tactics will probably breakout of its shell. Just like having sales and marketing on the same floor will do to the entire company . . […]

Steal This Idea from Harley-Davidson

Steve’s breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn’t turn this idea into a Reality Show. ~fingers crossed~ “Harley-Davidson seeks 8 interns to ride motorcycles for the summer and document experience.” Read more about these internships. […]

Make like a lifeguard to rescue these fabric care brands

Steve’s breakdown: Here’s how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom should all know better to participate in such folly. This will hit the fan! In other words: There’s going to be a boatload of pissed […]

We Hope You Saw This

Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through” We are not talking about agency searches – we’re talking about a service to help with SEO services. Read on . . . SEATTLE, WA: — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began […]

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat it like a bank heist. Take the money and run because just the bad PR could kill you. EVERYWHERE, USA: There are few more brazen […]

200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft. on the continent, compared to just over a hundred at the end of 2017. And they are going to be everywhere. In fact one opened […]

Leveraging social justice & corporate responsibility for New Business

Real Simple: If you have a client that publicly advocates for a certain side of a social issue, you should use that to leverage your position to pitch additional clients. For instance, if you have a client who is publicly on the side of the “March for Our Lives” movement, you might want to look […]

And so begins the Blockchain boom

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Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also pushes out news about accounts we would never pitch ourselves. For us it has to be sexy, closable, worth the time, sticky with cash, fun, […]

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that sale with a Billboard Strategy.  (even though these are terrible reasons for it to be happening) EVERYWHERE, USA: Here are just 2 stories that reflect […]

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what industries PLUS graphs and charts and other art work . . . It’s the revolving door of new business leads! EVERYWHERE, USA: “The Best of […]

Possibly the greatest Car Commercial is not for a Car

When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about safe cars like Volvo, luxury cars like Jaguar our maybe, just maybe, an American brand that finally grew some. Then the payoff came and it […]

To all participating cities in Amazon’s HQ2 pitch: We Can Get Through This

Before we get to the participating cities, I have to say a few words to my ad industry constituency. To fellow advertising professionals: What we are witnessing here with HQ2 is something we all live with everyday, the RFP pitch process. It’s something we’ve been complaining about for decades but we keep participating in these sadistic contests. We are […]

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the month of January 2017 There’s got to be a few worth taking the time console because of the bad relationship they got in last year. […]

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved because there is no limit to the growth of this category in terms of number of accounts to be won. IRVINE, CA: If you plan […]

“This is your brain on drugs” style campaigns in the waiting

Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat what these phones are doing to our kids. Pick an organization and move forward! Check out what Funny Or Die did about the situation in […]

Top CEO Appointments of 2017 you know are “reviewing” advertising

Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it quickly. Check it out. EVERYWHERE, USA: Kohl’s CEO to retire in May; successor named Kevin Mansell, chairman, CEO and president of Kohl’s, will retire in […]


Hey Guys, We’re launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact, we straight out say it’s going to fail so badly that the ad agency is going to get fired. Well, every time we made that […]

Offering your services to Orgs doing good work in the wake of Tropical Storm Harvey

Steve’s breakdown: Anyone can send cash to organizations helping the folks of the Houston area and they should. But think of the good you could do to help those organization increase their donations exponentially with an inspiring campaign. Doing good is always good for business so pick one of the orgs below and see what […]

Palling around with Ex-KGB members & Nazis = Strategy?

Steve’s breakdown: We don’t like to get political but the President is making it real easy. If soviet spies & nazis are on your Bozo-no-no list, you might want to pitch that as a strategy to every client on the planet. Bailing on the Prez is in vogue so you might as well make a […]

It’s brainstorming season in Ultra-Luxury: Get in on it

Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this an agency marketing campaign and just keep pitching idea after idea to company after company! EVERYWHERE, USE: Brand power couples are having a moment. Note […]

Ratti Report celebrates its 6,000th post with: An umbrella-sharing startup

Steve’s breakdown: Yeah that’s right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a matter of weeks. Like they thought people were going to leave umbrellas at an umbrella station while it’s still raining. (gasp!) So where’s the new business lead here? Everywhere! There are people out there with a stupid amount of money […]

Dos Equis & Droga5: This is not going to start well

Steve’s breakdown: As far as I can tell, the reason they got rid of The Most Interesting Man in the World campaign is “There are growing questions from distributors about [the] new Most Interesting Man”. Of course there are growing questions. Sales aren’t going through the roof anymore but they are still incredibly high. Mark […]

It’s a good time to call a British brand

Steve’s breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today. They’ll be glad you did. EVERYWHERE, USA: Britain’s pound took a battering on Friday after Prime Minister Theresa May’s Conservative Party lost its parliamentary majority in […]

Unsearchable headlines keep our leads confidential

That’s right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what any of the leads are. There will always be hints to the category, region and action cues in the headlines/images but never the identification of the lead. […]

It Pays to Write Well: every client should be all over this

Steve’s breakdown: In the “New Reason to hire an Ad Agency” department is the argument regarding good writing. Research shows that a well written Annual Report increases the value of a company’s stock. BOOM! Yeah, that’s right! And I bet this value proposition is true in many other areas beyond annual reports. So go forth with […]

This beer news should spark a campaign pitch

Steve’s breakdown: Here’s one for the “Yeah – Duh” department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they’re in legal hot water. On a sweet note, what a great excuse to get crazy with a campaign pitch sheading light on this situation. I’m sure any brewer […]

Leaked Pitch Deck for Frye Fest: Holy Crap!!

Steve’s breakdown: Did you hear? $12,000 tickets got you a FEMA tent and “cheese” sandwiches. No Lie!! Look at these Tweets: #fryefest But here’s the good part.  We have the pitch deck at this link. Thanks Hive!! Was there an agency involved? Yup! Matte Projects in New York. It’s not their fault the whole mess was a house of cards […]

RattiReport v3.0 starts with faster loading times without the errors: DUH!

Ratti Report v3.0 is coming in May and here’s what to expect: The New Good Stuff: Daily digest of the days leads delivered in DailyQ Real-Time leads available via Twitter, LinkedIn and eventually Phone Text Full-time reception services to schedule chats, conference calls and face-to-face meetings Doubled local coverage from every major marketing city in America More, More & […]

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