Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also pushes out news about accounts we would never pitch ourselves. For us it has to be sexy, closable, worth the time, sticky with cash, fun, […]

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that sale with a Billboard Strategy.  (even though these are terrible reasons for it to be happening) EVERYWHERE, USA: Here are just 2 stories that reflect […]

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what industries PLUS graphs and charts and other art work . . . It’s the revolving door of new business leads! EVERYWHERE, USA: “The Best of […]

Possibly the greatest Car Commercial is not for a Car

When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about safe cars like Volvo, luxury cars like Jaguar our maybe, just maybe, an American brand that finally grew some. Then the payoff came and it […]

To all participating cities in Amazon’s HQ2 pitch: We Can Get Through This

Before we get to the participating cities, I have to say a few words to my ad industry constituency. To fellow advertising professionals: What we are witnessing here with HQ2 is something we all live with everyday, the RFP pitch process. It’s something we’ve been complaining about for decades but we keep participating in these sadistic contests. We are […]

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the month of January 2017 There’s got to be a few worth taking the time console because of the bad relationship they got in last year. […]

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved because there is no limit to the growth of this category in terms of number of accounts to be won. IRVINE, CA: If you plan […]

“This is your brain on drugs” style campaigns in the waiting

Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat what these phones are doing to our kids. Pick an organization and move forward! Check out what Funny Or Die did about the situation in […]

Top CEO Appointments of 2017 you know are “reviewing” advertising

Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it quickly. Check it out. EVERYWHERE, USA: Kohl’s CEO to retire in May; successor named Kevin Mansell, chairman, CEO and president of Kohl’s, will retire in […]

Introducing MadWallSt.com

Hey Guys, We’re launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact, we straight out say it’s going to fail so badly that the ad agency is going to get fired. Well, every time we made that […]

Offering your services to Orgs doing good work in the wake of Tropical Storm Harvey

Steve’s breakdown: Anyone can send cash to organizations helping the folks of the Houston area and they should. But think of the good you could do to help those organization increase their donations exponentially with an inspiring campaign. Doing good is always good for business so pick one of the orgs below and see what […]

Palling around with Ex-KGB members & Nazis = Strategy?

Steve’s breakdown: We don’t like to get political but the President is making it real easy. If soviet spies & nazis are on your Bozo-no-no list, you might want to pitch that as a strategy to every client on the planet. Bailing on the Prez is in vogue so you might as well make a […]

It’s brainstorming season in Ultra-Luxury: Get in on it

Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this an agency marketing campaign and just keep pitching idea after idea to company after company! EVERYWHERE, USE: Brand power couples are having a moment. Note […]

Ratti Report celebrates its 6,000th post with: An umbrella-sharing startup

Steve’s breakdown: Yeah that’s right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a matter of weeks. Like they thought people were going to leave umbrellas at an umbrella station while it’s still raining. (gasp!) So where’s the new business lead here? Everywhere! There are people out there with a stupid amount of money […]

Dos Equis & Droga5: This is not going to start well

Steve’s breakdown: As far as I can tell, the reason they got rid of The Most Interesting Man in the World campaign is “There are growing questions from distributors about [the] new Most Interesting Man”. Of course there are growing questions. Sales aren’t going through the roof anymore but they are still incredibly high. Mark […]

It’s a good time to call a British brand

Steve’s breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today. They’ll be glad you did. EVERYWHERE, USA: Britain’s pound took a battering on Friday after Prime Minister Theresa May’s Conservative Party lost its parliamentary majority in […]

Unsearchable headlines keep our leads confidential

That’s right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what any of the leads are. There will always be hints to the category, region and action cues in the headlines/images but never the identification of the lead. […]

It Pays to Write Well: every client should be all over this

Steve’s breakdown: In the “New Reason to hire an Ad Agency” department is the argument regarding good writing. Research shows that a well written Annual Report increases the value of a company’s stock. BOOM! Yeah, that’s right! And I bet this value proposition is true in many other areas beyond annual reports. So go forth with […]

This beer news should spark a campaign pitch

Steve’s breakdown: Here’s one for the “Yeah – Duh” department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they’re in legal hot water. On a sweet note, what a great excuse to get crazy with a campaign pitch sheading light on this situation. I’m sure any brewer […]

Leaked Pitch Deck for Frye Fest: Holy Crap!!

Steve’s breakdown: Did you hear? $12,000 tickets got you a FEMA tent and “cheese” sandwiches. No Lie!! Look at these Tweets: #fryefest But here’s the good part.  We have the pitch deck at this link. Thanks Hive!! Was there an agency involved? Yup! Matte Projects in New York. It’s not their fault the whole mess was a house of cards […]

RattiReport v3.0 starts with faster loading times without the errors: DUH!

Ratti Report v3.0 is coming in May and here’s what to expect: The New Good Stuff: Daily digest of the days leads delivered in DailyQ Real-Time leads available via Twitter, LinkedIn and eventually Phone Text Full-time reception services to schedule chats, conference calls and face-to-face meetings Doubled local coverage from every major marketing city in America More, More & […]

Richard Branson & a dyslexic-only sperm bank

Steve’s breakdown: Did you know tomorrow is April Fools Day. Richard Branson did and he’ll probably be adding thousands upon thousands to his list of “Registered Users”. Brilliant! What did your clients do? Even better, what should every company you pitch from now on do? It’s just one more strategy, like the Super Bowl idea, to […]

Cutting the Cord & New Business

Steve’s breakdown: Everyone in broadcasting, which is just about Everyone now, is competing for viewers anyway they can. You can’t swing-a-dead-cat and not hit a potential broadcasting Client. Below is a story about Comcast. Yesterday there was another story about someone else and tomorrow – – -you get the picture. Check your network of contacts and […]

Douchebaggery on the internet & new business

Steve’s breakdown: “Fighting Online Counterfeiters” was the original headline but I came to my senses. This could be an opportunity for a present client or a business you know is just losing their fight against counterfeiters. I’ve seen this up close with my brother Jim’s business: Enrico. It’s maddening and all you want to do is […]

We love interviews with CMOs: This time it’s IBM

Steve’s breakdown: You get a lot of clues with CMO interviews. (Also with CEO interviews) Sometimes they let down their guard for the sake of _ _ _ _ _ _ _ & _ _ _ _ _ _ _. For instance, she’s bringing lesson from Gilt to IBM. hmmmm ARMONK, NY: Previously the CEO […]

There’s a food fight in the dairy case! Get in on it

Steve’s breakdown: The dairy industry is pissed but almond, soy & rice is fighting back. It’s time to pick sides and fight. Groups involved include Good Food Institute, every dairy association out there, the almond, soy and rice councils and who knows who else. It’s a food fight that could get utterly profitable. EVERYWHERE, USA: Is “fake milk” […]

Pizza Hut needs to change its reputation

Steve’s breakdown: Wall Street is blaming Pizza Hut’s problem convincing consumers to get delivery for dragging down YUM! Brands stock. Do you have the solution? Maybe you can be Delivery-Agency-of-Record!! LOUISVILLE, KY: Pizza Hut is struggling in the U.S., and executives are blaming its reputation for being more of a sit-down restaurant than a pizza delivery chain. Yum […]

Winning New Business & The Super Bowl: VII

Steve’s breakdown: One question: Who’s in charge of  balls this year? (Said the New York fan) Anyway . . . For the past seven years I’ve been reminding you to always have the “Super Bowl campaign” in the pitch bag. Even if the prospective client only has a nickel, make them feel like a million bucks!! It […]

Uber CEO is basically now going to have to become “Bernie II”

Steve’s breakdown: Even though he only meant the best for America, he really screwed up the communications of his actions that created the #DeleteUber movement. But to fix this now is going to be herculean! Got any ideas? You heard mine – how about you. SAN FRANCISCO, CA: Travis Kalanick is leaving President Donald Trump’s advisory council, according to […]

Virtual Reality / Workout Machines are going to take off

Steve’s breakdown: We don’t do this often but there’s no way this category combo is not going to take off (excuse the pun) and anyone who can get in there should Go Now!! The article below is about Icaros. Other players include Hypersuit. EVERYWHERE, USA: Get ready for a one of a kind experience as […]

I’m a bit curious about Mattel’s new CEO

Steve’s breakdown: Margaret Georgiadis, the new CEO, has never sold a “thing” in her life. You know, stuff you can see and touch. She’s sold advertising at Google, credit cards at Discover and “experiences” at Groupon. Very Curious – don’t ya think? If you’ve ever sold “anything” and are kid/tech savvy, it’s time to give Mattel […]

Ratti Exclusive: Pam cooking spray

Steve’s breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There’s no way to “google” them or find them with any other new business service. That’s why folks subscribe to Ratti Report. NAPERVILLE, IL: This one is only for members so email me for details on our intel or become a member. About Pam: PAM is […]

Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart move for clients to think about corporate ad campaigns no matter what happens with this run up to Dow Jones 20,000. (personally – I’m a bit bearish […]

Six years of The Ratti Report

Six years ago our first article went up on the original Ratti Report. Since then that we’ve a lot like: People like to buy a Ratti Report membership online – not by phone Account reviews in places like New Zealand are not useful Getting our updates on your phone is useful Account Review Predictions are most useful Reporting on BtoB accounts […]

Pitching season starts Thursday!!

Steve’s breakdown: We hope y’all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not. Well, according to the stock exchange, we’re staying above ground and we expect marketers to start the big push of looking for new creative services […]

Met Life’s new logo might have just stepped in it

Steve’s breakdown: A company that literally compares one thing to another on their site diffen.com, is possibly now in a multimillion dollar comparison situation. Seems the Differ logo, which has been used for 3 years, just got ripped off by MetLife. You compare and should they do something about it!! NEW YORK, NY: MetLife’s new logo has […]

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