Why we don’t aggregate our content

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Because it's bad business Aggregating pushes out lots of information that's not usable like when another agency wins an account. That's not a lead. It's actually an anti-lead! Aggregation also...

Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper as we'll prove again with the opening of our Bologna Italy News Bureau in September....

190 New CMOs: Which ones are you pitching?

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Steve's breakdown: Yeah, that's right! We're listing 190 CMO changes here along with a great study about where they come from and where they go, who's hiring and from what...

Trouble in client/agency paradise?

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Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...

Introducing MadWallSt.com

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Hey Guys, We're launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact,...

Dos Equis & Droga5: This is not going to start well

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https://www.youtube.com/watch?v=0P07OCiOo7U Steve's breakdown: As far as I can tell, the reason they got rid of The Most Interesting Man in the World campaign is "There are growing questions from distributors...

It’s a good time to call a British brand

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Steve's breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today....

Unsearchable headlines keep our leads confidential

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That's right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what...

This beer news should spark a campaign pitch

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Steve's breakdown: Here's one for the "Yeah - Duh" department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they're in legal hot...

Leaked Pitch Deck for Frye Fest: Holy Crap!!

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Steve's breakdown: Did you hear? $12,000 tickets got you a FEMA tent and "cheese" sandwiches. No Lie!! Look at these Tweets: #fryefest But here's the good part.  We have the pitch deck...

Richard Branson & a dyslexic-only sperm bank

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Steve's breakdown: Did you know tomorrow is April Fools Day. Richard Branson did and he'll probably be adding thousands upon thousands to his list of "Registered Users". Brilliant! What did...

Cutting the Cord & New Business

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Steve's breakdown: Everyone in broadcasting, which is just about Everyone now, is competing for viewers anyway they can. You can't swing-a-dead-cat and not hit a potential broadcasting Client. Below is a...

Douchebaggery on the internet & new business

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Steve's breakdown: "Fighting Online Counterfeiters" was the original headline but I came to my senses. This could be an opportunity for a present client or a business you know is...

Pizza Hut needs to change its reputation

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https://www.youtube.com/watch?v=u_4g5PRO_Jo Steve's breakdown: Wall Street is blaming Pizza Hut's problem convincing consumers to get delivery for dragging down YUM! Brands stock. Do you have the solution? Maybe you can be Delivery-Agency-of-Record!! LOUISVILLE,...

Winning New Business & The Super Bowl: VII

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Steve's breakdown: One question: Who's in charge of  balls this year? (Said the New York fan) Anyway . . . For the past seven years I've been reminding you to always have...

I’m a bit curious about Mattel’s new CEO

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Steve's breakdown: Margaret Georgiadis, the new CEO, has never sold a "thing" in her life. You know, stuff you can see and touch. She's sold advertising at Google, credit cards at...

Ratti Exclusive: Pam cooking spray

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Steve's breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There's no way to "google" them or find them with any other new business service. That's why...

Three Words: Corporate Advertising & 20,000

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Steve's breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say "CRASH"?) Anyway, we believe it would be a smart...

Six years of The Ratti Report

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Six years ago our first article went up on the original Ratti Report. Since then that we've a lot like: People like to buy a Ratti Report membership online - not by phone Account...

Pitching season starts Thursday!!

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Steve's breakdown: We hope y'all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not....

Met Life’s new logo might have just stepped in it

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Steve's breakdown: A company that literally compares one thing to another on their site diffen.com, is possibly now in a multimillion dollar comparison situation. Seems the Differ logo, which has been...

Seltzer that’s Spiked: For Women or Kids?

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Steve's breakdown: Diageo, Anheuser-Busch InBev and even Boston Beer are in the boozed-up seltzer game. Our take is that all of them are going to screw-up the marketing because they always do...

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