Account review predictions

This account review is about to take off

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TV Network Account up for Grabs

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New CEO + CMO = Ad Review

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Project review at retailer w/ a full account review coming when CMO takes office

Steve’s breakdown: “Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment”, a marketing initiative with the theme of unifying the country. Many, including us, are predicting once the new CMO gets settled, the entire account will go into review. Michael Francis is the […]

Bunch of snacks will need new agencies!

Steve’s breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother’s, Famous Amos, Murray’s, Little Brownie Bakers and Stretch Island. Clearly Keebler is where the “real cheese cake” is but take a look at the rest just in case. PARSIPPANY, NJ & BATTLE CREEK, MI: The Ferrero Group and […]

Luxury Auto Sure to Review Advertising

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Account review forecasted for bev co

Steve’s breakdown: Judging how this brand’s new creative looks, we’d say the new CMO will be making some changes. No really – look! In fact we’re calling it, they need a new agency! NEW YORK, NY: S’well, creator of the original fashion hydration accessory and global sustainable brand, has named brand veteran, Josh Dean as […]

As we predicted Wrangler went into review: Another coming? (free to see)

Steve’s breakdown: That’s right, we got another one right but the real question is whether Lee will be next to review. We’re sayin’ “YES”. See our prediction at the bottom of the page. GREENSBORO, NC: Wrangler—the denim brand recently spun off with Lee from VF Corp. as a separate publicly-traded entity called Kontoor Brands—named independent […]

Time to sip around Pernod Ricard

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